Measured client work

Case Studies: Real Client Results

We name the client, state the date range, and show the metric that moved. No anonymous praise and no projected numbers presented as outcomes.

Some engagements have a complete before-and-after comparison. Others are still early, so we show the measured starting point and the work completed without pretending the result is finished.

Read these by the problem, not by the trade.

These seven engagements are concentrated in flooring, plus one product catalogue and one car service. There is no roofing, plumbing, or HVAC study here yet, and we are not going to write one before it exists.

What the mix does show is that the same failures repeat across very different businesses. Two of the studies below are the same problem in different industries: pages ranking perfectly well and getting no clicks, fixed by rewriting titles and meta. Each study is labelled with what was actually fixed, so you can find the one that matches your situation rather than your trade.

01
Measure the real baseline first: GSC data, not guesses.
02
Fix what leaks: technical splits, missing schema, dead titles.
03
Force the re-crawl: Indexing API and Bing submission so changes count in days, not months.
04
Target intent that converts: "near me" and city-level terms, not vanity keywords.

Featured: Built and Ranked #1 in 30 Days

Featured · Hardwood floor sanding & refinishing

01 · Cruz and Sons Hardwood Flooring

Westfield, MA · Family-owned · New build (cruzwoodfloors.com)

Launching a new site into local search from zero

The cruzwoodfloors.com homepage we built: a refinished hardwood living room behind the headline "Bring New Life to Your Hardwood Floors in Westfield & Western Massachusetts", with a Get a Free Estimate form beside it and the phone number in the header.

The challenge

A brand-new business with no online footprint. We built the entire web presence from scratch (domain registered May 17, 2026) and structured it to win local search from day one.

What we did

The site launched with 15-20 pages: a dedicated page for every city served and every service offered, so Google could match specific searches to specific pages. Google Business Profile was optimized correctly from day one (categories, service areas, description, photos, hours), and a review-request automation drove five-star reviews fast without the owner chasing anyone.

The results

214 leads in the CRM, form fills and missed calls combined, with no paid advertising running. Counted in GoHighLevel on 28 August 2026. This is lead volume, not website traffic: search itself sent 92 visits over the same quarter, and the rest arrived through the Google Business Profile and the phone
#1 on Google Maps for local floor-refinishing searches in Westfield
Surfaced in Google's AI Overview for "floor refinishing Westfield MA", observed mid-June 2026. AI Overview results vary by user and change over time, so treat this as a point-in-time observation rather than a standing position
Position 4 on page one of Google organic, outranking companies established for years
5-star rating built through an automated post-job review system

Ranking and review results measured at the 30-day mark, mid-June 2026. The lead total is a separate count taken in GoHighLevel on 28 August 2026, roughly three months after launch. Verifiable via WHOIS domain registration, the Maps listing, and the live site.

Measured Results

Measured results · Flooring retail & installation

02 · Kelly's Flooring

High Ridge, MO (Greater St. Louis) · Family-owned since 1978 · WordPress

On-page rewrites and schema on an established site

The Kelly's Flooring homepage: a dark hardwood living room behind the headline "Transform Your Space From the Ground Up", a "Family-Owned Since 1978" badge, and a Get an Estimate form beside it. The header carries the High Ridge, MO address and phone number.

The challenge

A well-established local flooring store with almost no organic visibility for the high-value "near me" and "St. Louis" searches driving their market. Service pages were ranking but buried, and click-through was flat because Google hadn't yet re-crawled the optimized pages.

What we did

On-page rewrites across core service pages, schema deployment, homepage and service-page H1 optimization for local intent, plus 16 URLs pushed to the Google Indexing API and 15 to Bing to force re-crawl.

The results

Organic clicks +31.7% (54 vs 41 week-over-week)
CTR +47.6% (0.93% vs 0.63%)
Average position 25.1 → 21.4 across the full engagement
"Carpet installation" moved +10.4 positions (45.2 → 34.8)
Now ranking #2 for "carpet installation St. Louis" and #2 for "carpet installer St. Louis"
New striking-distance term surfaced: "carpet installation near me" at position 7.75, already earning clicks

Measured week-over-week in GSC across an 8-week implementation window. The highest-volume "near me" terms are gated behind a Google Business Profile verification issue, not a website problem.

Measured results · WooCommerce store, 70+ USA-manufactured products

03 · Peptides for Sale

E-commerce (Research Peptides) · WordPress / WooCommerce

Indexing discipline across a large product catalogue

The Peptides for Sale storefront: a navy hero reading "Best Peptides For Sale Online — USA Made - Research Use Only" above a Shop Now button, with a product search bar in the header and a row of 99%+ Purity, Third-Party Tested, Secure Payments and Fast Shipping trust badges below.

The challenge

A large product catalog with weak organic performance, no indexing discipline, and priority products ranking far outside the first page. The top opportunity keyword sat at position 84.

What we did

Meta and title optimization across 9 priority products, full long-form description rewrites, 4 new keyword-targeted blog posts, sitemap resubmission, and direct Indexing API submission of stale URLs.

The results

Clicks rose 23% in the first 24 days after the rewrites went live
Targeted "thymalin peptide" (1,300 searches/mo, difficulty 0) moved into contention from position 84
Bing showed the strongest growth signal of any channel
That early gain has not held. Across the full 90 days to 25 August 2026 the account is down, not up: 123 US clicks in the prior quarter against 61 in the latest, at an average position near 59

The 23% figure is real, but it covers only the 24 days after implementation. Measured across a full quarter in Search Console the account is losing ground. Both numbers are here because publishing the first without the second would not survive anyone checking. Catalogue-wide indexing work moves slowly; this one needs a second pass on the product pages, not another round of submissions.

In Progress: Baseline Measured, Work Delivered

In progress · Hardwood flooring & refinishing

04 · All American Floor Sanding

Summerfield, FL · GoHighLevel

An HTTP and HTTPS split draining homepage authority

The All American Floor Sanding homepage: an installer laying a star-pattern hardwood medallion behind the headline "Your Trusted Flooring Installation & Refinishing Services in Central Florida", with a Schedule Online form beside it and Call Now and Text Me buttons pinned to the corner.

Starting point: 90-day GSC baseline: 73 clicks · 8,397 impressions

What we did

The homepage was silently splitting its own authority between HTTP (position 5.6) and HTTPS (position 47) versions, a critical technical leak. We resolved the split, corrected a wrong-state phone number left in the template across 7 pages, cleaned duplicate/broken schema, fixed broken internal menu links, and flagged a 21/100 mobile PageSpeed score (51MB page weight) for remediation. 17 prioritized issues in total.

The results

Core technical fixes deployed and verified live
Ranking consolidation in progress now that homepage authority is unified

In progress · Flooring installation

05 · Illustrious Flooring

Wales, WI (Southeast Wisconsin) · GoHighLevel

Broken internal links, missing schema, and a content gap

The Illustrious Flooring homepage: a dark hero with the headline "Flooring Installation in Waukesha, WI", the rewritten local-intent paragraph beneath it, Get Your Free Estimate and click-to-call buttons, and a Get a Free Quote form on the right. A location and phone bar runs across the top.

Starting point: 28-day GSC baseline: ~2,300 impressions · 8 clicks (pages visible but stuck in positions 13-42)

What we did

Fixed a broken navigation URL and set a 301 redirect, deployed LocalBusiness schema, rewrote the homepage H1 for local intent, and built a ~2,100-word LVP installation page targeting a 12,100/mo keyword. Competitive gap analysis against the market leader mapped the location × service page structure needed to close the gap.

The results

Technical fixes indexed
New content pages published and being crawled
GBP setup identified as the top remaining lever for local-pack entry

In progress · Hardwood installation & refinishing

06 · L&M Custom Hardwood Flooring

Spartanburg, SC · GoHighLevel

Ranking well but never getting clicked

The L&M Custom Hardwood Flooring homepage: a refinished hardwood room behind the headline "Hardwood Floor Installation & Refinishing in Spartanburg, SC", with a Schedule Online form beside it and a Call Us button in the corner.

Starting point: 90-day GSC baseline: 47 clicks · 2,761 impressions · 1.7% CTR · position 23.2

The challenge

This wasn't a ranking problem. It was a click-through problem. Pages were ranking (one service page pulled 280 impressions at a 0% CTR) but titles and meta gave searchers no reason to click, and there was no schema for rich results.

What we did

Rewrote titles and meta across 5 pages, deployed 56 schema fields (LocalBusiness + Service + rating markup) for 100% rich-snippet eligibility, published 3 long-form blog posts (~2,000 words each), and expanded thin service-page content. All 8 pages submitted for indexing.

The results

Schema verified live across all pages
CTR-recovery work maturing

In progress · Luxury car & limo service

07 · NY Premier Rides

New York City · WordPress

Ranking well but never getting clicked

The NY Premier Rides homepage: a row of black Escalades and Suburbans against the Manhattan skyline at dusk, under the headline "Experience Luxury Travel with NY Premier Rides Your Elite Car Service in New York City and Long Island" and a Reserve Now button.

The challenge

The flagship "Black Car Service NYC" page had 854 impressions and zero clicks, a page ranking on visibility but invisible on the result. Generic titles were the culprit across 7 service pages.

What we did

Rewrote every service-page title and meta for specificity (airport codes, no-surge-pricing, real differentiators) across all 7 pages, then requested re-crawl. Example: the Black Car page title moved from a generic "Premium Private Car Service" framing to "Black Car Service NYC: JFK Airport Transfers & Events."

The results

Live and awaiting Google re-crawl
Impressions are already there, so CTR gains land as the new titles surface

Track record

The same system, run 21 times in the same trade.

The case studies above are individual results. This is the shape of the book behind them: one play — a page per service, a page per town, the Google Business Profile, and the follow-up — repeated in a different metro each time. Every site below is live and public, and you are welcome to call any of them.

21
Live hardwood flooring and refinishing sites, across 15 states
Each URL fetched and confirmed live on 28 August 2026. Twenty-two were built; one domain is currently parked and is not counted here.
40
Live local-business sites verified in a single sweep
Status, title and platform recorded for 42 domains on 28 August 2026. Forty returned a working site.
120
GoHighLevel builds, none yet recorded as retired
Against 56% of our ClickFunnels builds and 58% of our Shopify builds. The GoHighLevel work is also much more recent, so it has had far less time to churn. Read it as a trend, not a guarantee.
1.4M
Search impressions across 52 client properties in 90 days
14,431 clicks and 1,404,420 impressions, summed from Google Search Console across every property we can reach, for the 90 days ending 27 August 2026.

The same sweep found four client sites that are indexed and matching searches but ranking too far down to earn clicks, and two accounts that lost ground over the quarter. That is a real gap in ongoing monitoring rather than in the initial build, and we would rather you heard it from us than found it yourself. Results vary by trade, market and starting point: on this roster the spread runs from 3,655 clicks a quarter to one.

Bring us the numbers you already have, even if they are incomplete.

We will separate what can be measured now from what needs better tracking before anyone makes a promise.

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