Make the ask part of closing the job
Review requests fail when they depend on someone remembering at the end of a long day. We tie the request to a completed-job step and write it in the same plain voice your team uses with customers.
Give every customer the same review opportunity
The workflow does not hide the public review link after critical feedback or send it only to happy customers. Private feedback can create a service-recovery task, but it is kept separate from the public review request.
Make feedback somebody’s responsibility
Automation can send the message; it cannot repair a poor experience. Low private feedback and new public reviews need an owner, a response standard, and a reasonable time to follow up.
Where this fits in the customer journey
This part should not live in a silo. The inquiry may start on Google, the website, a phone call, or a text, but the customer should enter one record and follow one clear path. That is what lets your team see who replied, who still needs attention, and which channel produced the booked work.